The other day, I had lunch with my friend Peter. He lives on Boston's North Shore, and I went up his way. We went to a very nice little Greek restaurant in Peabody that was just about empty.
Peter has been there a couple of times and told me that, while it's not usually this empty, business is far less than the brisk business that the good food and charming atmosphere would seem to merit.
We started talking with one of the proprietors - the wife of the couple who own the place. (Maria is also an artist who's responsible for the decor and the art work hanging on the walls. Not to mention the waitress and hostess. Ah, the family run business...)
It seems to me that this little restaurant is a classic example of a business that could benefit from a little advertising in small local papers and church bulletins.
I don't know if all demoninations have church bulletins, but Catholic churches all seem to. And even with church closings, there are still a whole slew of RC churches on the North Shore.
What Maria needs to do is design a little ad - something I'm guessing she'd be quite good at - and float it in a few bulletins and I'd bet they'd get business. Throw in a "buy one entree, get one free" promo, a senior special, or a free appetizer. I'm pretty sure people would come.
Folks read church bulletins - sometimes even in church. Folks read local papers - they even read the ads.
And respond to them.
We don't read any church bulletins in my house, but we do read the little freebie local rags - and clip every lunch deal coupon we find.
I hope Maria tries an ad or two in the local church bulletins. Cheap. Easy. Read.
I'd hate to see this wonderful little restaurant fail because nobody knows they're there.