tag:blogger.com,1999:blog-33892521.post9210587919205179835..comments2023-06-22T06:08:32.457-05:00Comments on The Opinionated Marketers: Church bulletin marketingJohn Whitesidehttp://www.blogger.com/profile/11043220283018147707noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-33892521.post-33355629991132800842007-11-10T20:27:00.000-06:002007-11-10T20:27:00.000-06:00Hi Maureen!I am a restaurant marketer. 'Been at it...Hi Maureen!<BR/><BR/>I am a restaurant marketer. 'Been at it in 6 different countries for more than 30 years.<BR/><BR/>I think your idea using 'Church Bulletin Marketing' is a very good one. I think these folks are typical of thousands of couples who operate independent restaurants...and don't know how to compete against the big chains and national franchises. <BR/><BR/>Yes, these restaurateurs should go to all the churches located within a three mile radius of their North Shore location. But when they ask if the church will put a small notice in the congregational bulletin for that week, at the same time, they should offer to pay that particular church, one dollar for each of their church members who patronize the restaurant, using that printed church bulletin as a "coupon". <BR/><BR/>Prepare an offer that stimulates the sale of at least one main menu entree; try to get at least two diners per occasion or coupon use. Make sure this offer cannot be used for 'two coffees and a glass of water-type' orders. <BR/><BR/>This gives the church an incentive to tell their congregation about this offer, since the church will be helping itself by stimulating the use of this neat little restaurant by its own congregation. <BR/><BR/>In essence, the restaurant is utilizing the "distribution" of the churches' member lists, by offering an incentive to do so...the one dollar donation by the restaurant. (It's also important to make sure the one dollar is handled as a tax-deductible "donation" to the church in question, not a reduction in menu price paid by the congregation members when dining. <BR/><BR/>In fact, once they have a church member in their establishment, they should give them yet another "coupon", for a return visit in the future, especially if they bring along another couple of friends. <BR/><BR/>Obviously none of this works unless the food, ambiance, value and service are top rate. <BR/><BR/>Maureen, there are literally hundreds of ways small, independent restauranteurs can compete. This is just ONE. <BR/><BR/>Keep up the good work, I love your blog!<BR/><BR/>Cheers, <BR/><BR/>Roy MacNaughton <BR/>www.UmarketingU.comAnonymousnoreply@blogger.com