Greetings from Blog World Expo in Las Vegas!
Interesting assortment of people, speakers, and vendors. This morning I attended a really good session on corporate blogging led by Debbie Weil, definitely a voice of authority on the topic. The panel included bloggers from Kodak, Cisco, Southwest Airlines, and HP.
Here’s a question that I asked that I don’t think anybody has a definitive answer to: how do you measure the success or the results of a corporate blog? Is anybody in a large corporation turning to their blog team and asking that? My guess is that before long, having a blog will be an obvious necessity, and no one will be looking for specific ROI measurements... but still, there will likely be some measures that people pay attention to (traffic, links back, etc.).
How do you measure the success of your blog?