tag:blogger.com,1999:blog-33892521.post4204370941004830277..comments2023-06-22T06:08:32.457-05:00Comments on The Opinionated Marketers: At Blog World Expo...John Whitesidehttp://www.blogger.com/profile/11043220283018147707noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-33892521.post-79994235364196755372007-11-26T01:35:00.000-06:002007-11-26T01:35:00.000-06:00I'm glad Toby has weighed in. A response to this q...I'm glad Toby has weighed in. <BR/><BR/>A response to this question recently by I forget whom was that you need to measure the success of your blog by the objectives you set in the first place: how you measure that achievement or otherwise is another question, but one method will not fit all objectives. <BR/><BR/>And while perhaps not right on target for your question, I would recommend to anyone interested in these questions that they watch Avinash Kaushik's session at BWE - happily recorded on video by Simon Chen at eightblack.com http://tinyurl.com/2tu35x - one of the highlights for me of the whole event.Deshttps://www.blogger.com/profile/03717258371643667924noreply@blogger.comtag:blogger.com,1999:blog-33892521.post-24501566557672958092007-11-10T09:00:00.000-06:002007-11-10T09:00:00.000-06:00Hi John -I had a great time at Blog World. Sorry I...Hi John -<BR/>I had a great time at Blog World. Sorry I missed Debbie's panel. <BR/><BR/>To add to the conversation about measuring success .. it should tie back to specific goals/objectives; which in the social media world may be different than those of traditional media/marketing. Not quite sure what you mean by blog team. However, my sense is that ROI will not go away but that organizations will come to a better way to prove success of social media than thru uniques or downloads. In the end it's all about making the cash register ring and if social media can provide a way to build better relationships, lift SEO rankings, reinforce positioning or provide more "soft" opportunities (articles, speeches)then resources will be allocated.Tobyhttps://www.blogger.com/profile/00040457020085852360noreply@blogger.com