One of my personal little pet peeves - web sites that use more technology than they need to, and as a result are less useful to visitors than they ought to be.
You see them all the time; yesterday I came across a particularly egregious example of wasting money on a cool technology that makes a site frustrating for visitors: T-Mobile's new minisite for their combination mobile/wifi phone service.
The service is a very cool idea; you use a mobile handset that, when it's near a wifi hotspot, starts routing your calls via voice over IP instead of the mobile network. This takes traffic off of the mobile network - so you save money (you're not using up your minutes) and mobile carriers have less trouble with congestion. It provides better coverage by reaching hard-to-service areas (like the inside of your house) through wifi rather than the normal mobile network.
It's no surprise that T-Mobile is the first US carrier to offer it; they've got an extensive network of hotspots to leverage (one in nearly every Starbucks!) and they are European-owned (Europe is way ahead of us on offering new mobile services like this).
So I clicked over to the site to find out more about it - and was confronted with a nightmare.
I wanted to read about the service. You can't do that on this site. You can watch a lot of little movies in which someone talks to you about the service.
At first I thought there was just an introductory video, which is fine; I tried to skip it to get to the real information. No luck; every link opens another movie.
It's kind of cool, and it no doubt represents a bit investment in content creation when compared to having a copywriter create content for all the pages... and it's frustrating. I don't want to watch a commercial. I want to know how it works, what it costs, what hotspots I can use, and that sort of thing.
I'm sure the marketing team behind this site is quite proud of it. Too bad it undermines the business objective: getting people to use the new service.