I just received a call - on my cell phone - that was a prerecorded message offering me a certificate for a discount on services from the Durrett Chiropractic & Natural Health Care Clinic here in Houston.
Apart from the little detail that this call was illegal - the number is on the national do not call list and I have no relationship of any kind with these people - I have to wonder: Who thought sending prerecorded ads to people's phones was a good way to get new customers? Did they think someone would say, "Oh, hey, I've been wanting to see a chiropracter and these folks must be good - after all, they called my cell phone with an ad!"
It actually annoyed me enough that I filed an FCC complaint (it's really fast to do it via the web).
My guess is that someone convinced them this was a good idea and charged them money to execute the campaign. And poorly - the ad consisted of rapid-fire speech with bad enunciation. I couldn't tell what the name of the practice was (but reverse lookup solved that). If you're going to get in people's faces in obnoxious ways, at least say your name clearly.
It's amazing to me that people still do this stuff. Dear Durrett Chiropractic people, people fire the folks giving you marketing advice ASAP.