Wednesday, October 03, 2007

Followup: CBS Doesn't Get It

A quick followup to yesterday's discussion of free content...

Mark Cahill at Vario Creative linked to a YouTube clip from CBS News about buzz marketing. It's a good little report. As I clicked the link to YouTube, wondering why he didn't just embed it in his post, I got an immediate answer to my question:

CBS News says, "If you want to see our content, you have to come to our YouTube page." No doubt so that they can collect stats and show you other CBS News content.

I can see why they'd do that, but my reaction to it as a user is "Why are you making me leave the site I'm on to see this?"

Which is why I'm not linking to them (but of course you can go to Mark's post and follow the link). I suspect the video would get more play if they allowed embedding.

1 comment:

Mark Cahill said...

OMG - I didn't notice that. And they surely don't get it. I can hear the discussions now "we must be sure our content doesn't end up on a site we'd deem inappropriate."

Some day we'll be able to say "keep your content..."

Of course they're just increasing the value of YouTube...