And if there's another tourism brand/logo/campaign - whatever you want to call it - that has been more enduring, and is more recognizable (and imitated), than "I Love New York"?
Just look at it.
A simple statement, a simple font, a simple color combination.
I think of all those companies in the 90's who went with the then- popular teal and purple look. Or those who come up with an over-designed, unreadable font. Or some "snappy" message that conveys nothing.
Only to throw it out a few years/months/weeks later.
When, as marketers, we find ourselves moving down the path of originality for the sake of originality, down the path of tricky, cute, and "more unique," hold up for a moment and meditate for a New York minute on I♥NY.
Brilliant. Simply brilliant.