Location, Location, Location
Here's an amusing bit showing 15 rather unfortunately placed ads. The environment around your creative does matter...
Ministry of Logos
Logos for government agencies tend to be rather traditional, at least here in the US. And Defense logos usually are designed to give a feeling of strength, power, and solidity. At least, that was my assumption. What's interesting about this blog post showing 23 Ministry of Defense logos is that my assumption is based, perhaps, on some cultural factors in the US that don't carry over to other lands.
I thought the logo from the Netherlands was particularly odd; sort of a "defending our little country is cool and modern and not scary!" feel.
The Japanese logo, meanwhile, looks like it's giving the world a big hug.