If there's one thing about marketing that seems to be universal, it's that everybody - but everybody - thinks they can do your job. And probably do it better.
Sales guy. Techie. HR. Cleaning people.
I'm not talking about a little second guessing here.
Let's face it. Most of us second guess and armchair quarterback all the time.
Sales guy flub a sale? I think he should have pitched it this way....
HR just announce the new benefits? I wish they'd included mental health days....
Cleaning people just roll their trash cart through? I wish they wouldn't just throw the recycle into the general trash in front of me...
New product release? You call that ease of use....
But even when we're second guessing, most of us aren't presumptuous enough to think that we could actually do someone else's job better. I mean, I don't really have an opinion on whether the techies or the cleaning people should use Ajax or Dutch Cleanser. That's their province.
Plus, even when we have an opinion about how someone's doing their job - and could be doing it better IMHO - we don't tend to feel the need to continually express it.
So could somebody please tell me why, when it comes to marketing, so many "outsiders" seem to feel that they can do a better job at selecting the font, color, message, ad, polo shirt, brochure copy, stock photo, trade show booth, logo, give-away, product name, or whatever it is that marketing has chosen. And that none of them seems to have any reluctance whatsoever to tell you so?
Is it because marketing people deal in the realm where everyone has experience? We are, after all, used to expressing things like color preference; we're used to criticizing the ads we see on TV; we can all read.
If I can say I like the blue shirt better than the red shirt, why can't I say that the logo should be purple? If I just got done picking the wedding photos that will become part of posterity, how come I can't weigh in on the pictures you're using in the brochure?
Maybe I'm just being sensitive here because I'm in marketing.
And I am a person who is genuinely interested in hearing people's feedback. A lot of times, the end product that goes through the crucible of a lot of different opinions will actually come out better.
But sometimes I just want to scream, "Trust me. I'm the professional here."
How about you?