Here's a "marketing don't" - waking up a whole neighborhood to tell them about your product.
Well, that doesn't really seem to be Microsoft's plan when they parked an SUV with a tricked-out audio system and a Zune in a residential area of Manhattan and proceeded to blast Justin Timberlake at 3 AM - they were trying to reach the drunked club-goers stumbling around the area.
But they did manage to motivate the people who live there to set up a web page demanding financial compensation for their stunt (which is probably also a violation of New York's noise ordinances).
It's on ongoing issue for people who live in urban neighborhoods - you realize, when you move there, that you will have to coexist with those who use your neighborhood as an entertainment destination. That's part of the give and take of city life.
It doesn't make Microsoft's stunt any less stupid, however. Welcome to the social!