In a pair of posts, Chris Baggott talks about pitches he gets from PR types looking for him to write about their clients on his blog. (If you're a blogger, you probably have gotten these too.)
In the first there's a bad, bad pitch in which a PR type says, "Go read this blog post!" Chris didn't know her, and there's nothing to tell him why he should care about this particular blog post. Feh.
In the second is a better (but not fabulous) one. It comes from the blog writer (better), mentions that he reads Chris's blog (hope it's true), and simply says, I think you might like my blog, and would be happy to exchange links with you.
That last part does bug me. I don't think you should "exchange" links on a blogroll. You should list blogs you find useful. Maybe they'll link back, and maybe they won't. They might like your blog but have a different set of guidelines for what they blogroll, and you don't fit.
Maybe I just believe in karma too much, but I think you put your material out there, you link to people who you think are doing good things, and then you see what happens. The "exchange" idea bugs me. If this guy thinks Chris's blog is good, he should just put the link there.
What do you think? How do you pick things for your blogroll? What kinds of pitches catch your attention, and what kinds turn you off? (If you send them - what do you find works from you.)
A final note. Our blogroll is really out of date. There are people we should add. Maureen and I have even talked about this, but it hasn't gotten past the "Yeah, we need get on that..." stage. (I suspect we're not the only ones with that issue...)