Saturday, March 24, 2007

Hi, I'm an Opportunistic Marketer

If your competitor is making a big splash with an ad campaign, sometimes you can ride their coattails for some very cost-effective exposure. For example, these Novell spots for the Linux OS. Thanks to YouTube, they don't even have to pay for media placements.

I think that making Linux a young, non-annoying woman is a great touch to counter Apple's irritating hipster avatar in the original ads.

Via Wired's Cult of Mac blog.  

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