A Picture is Worth a Thousand Words

And sometimes, they're not words you want to hear.

I was looking at a website of a local company when I found this:



What was it trying to tell me? "Our people have all gone to lunch?" "Our people have all quit?"

The firm is, in fact, a services firm whose staff seem to be its primary asset. The entire site is filled with photos of empty conference rooms, empty lobbies, and and empty reception areas.

When I first got there, I actually thought they sold furniture.

Finding good images can be hard, particularly if you don't have a physical product to sell. But it's very important. Think about what they're telling site visitors.