Friday, October 27, 2006

Dumb Luck? Genius Marketing?

I was just checking the weather the local paper's site, and the video insert was showing news of a big, unseasonal snow storm in Colorado. An ad from a local travel agency came flying across the scene, advertising tropical getaways to Hawaii. In a couple of months, we'll be looking at the same scenes here, no doubt: snowplows, zero visibility, jammed up cars, bundled up pedestrians. Ah, Hawaii...

The timing of the ad was either dumb luck or genius marketing. Sometimes you need a little of the former to get the latter.

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