Here's a good resource if you're thinking about starting a corporate or organizational blog: The Corporate Blogging Book by Debbie Weil, who writes the BlogWrite for CEOs blog. Debbie's done a nice job of gathering a lot of information, warning you of some pitfalls, and - perhaps most helpful - giving you tips to sell the idea of a blog within your organization. It's handy stuff.
(We've also got some blog white papers in the Squarevox resource center.)
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