tag:blogger.com,1999:blog-33892521.post6743593022609368638..comments2023-06-22T06:08:32.457-05:00Comments on The Opinionated Marketers: Look before you leap: why getting the marketing strategy straight mattersJohn Whitesidehttp://www.blogger.com/profile/11043220283018147707noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-33892521.post-37880337050644531922007-09-26T13:48:00.000-05:002007-09-26T13:48:00.000-05:00Maureen,Great post. And not just because you menti...Maureen,<BR/><BR/>Great post. And not just because you mentioned Pragmatic Marketing. More because it's a pain we see far too often in companies that wait until after the product is launched to figure out if their strategy is on target. It really is hard to 'get out of the office' before you launch (or even build) and listen because too often we don't like what we hear. But that's when it matters most because it is the only way to create a solution that resonates in the market. What is it they say about bugs in code ... they are 100x more expensive if they are caught after release vs. in QA or better yet design. It's really the same thing here. Repositioning after you've initiated your go-to-market programs is expensive and frustrating. <BR/><BR/>Phil MyersAnonymousnoreply@blogger.com