tag:blogger.com,1999:blog-33892521.post4867733998085362619..comments2023-06-22T06:08:32.457-05:00Comments on The Opinionated Marketers: Content Is Free, But Nothing Else IsJohn Whitesidehttp://www.blogger.com/profile/11043220283018147707noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-33892521.post-24362722961751304622007-10-03T09:22:00.000-05:002007-10-03T09:22:00.000-05:00Part of our challenge as marketers is translating/...Part of our challenge as marketers is translating/transforming from the old style "attention" marketing to "intention" marketing. The old "hey look at me" that yells at every passerby (real and virtual) advertising is largely ignored - unless it's really creative and then creative doesn't necessarily translate into business...And new studies have shown that sex really doesn't sell. Oh dear. What are the beer companies gonna do? <BR/><BR/>On the other hand, people who come looking for your product or services are already primed to buy - they intend to do so. If we can answer their questions, engage their interest, we're halfway there. <BR/><BR/>As for advertising on web sites, that's not part of my biz model (and ol' crank that I am, I almost always ignore any ads anyway.) However, I think changing "ads" to be easier, more interactive, and useful in and of themselves could be the way to go. I also like the idea of a company sponsoring a site, page...television show. Could be better for everyone.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-33892521.post-77198738924833693232007-10-02T08:47:00.000-05:002007-10-02T08:47:00.000-05:00Now I'm even more concerned...I'm going through th...Now I'm even more concerned...<BR/><BR/>I'm going through the thought process of developing ideas of what one of my content sites wants to be moving forward. Our model is utterly broken already, with banner ads that don't sell well, Adsense revenue that is dropping like a stone, and traffic stats that have tailed off dramatically. We don't have a huge warchest to go out and hire every luminary in our industry to write articles for the site. Instead I am coming back to providing more tools that are of value to our readership, and more ways in which they can create and share their own content. Think of a niche del.icio.us implementation with some mapping mashups thrown in. <BR/><BR/>We used to be an online magazine. We were shocked in starting to look at it, that we are no longer...<BR/><BR/>Thanks for the post - great timing for me, excellent thoughts, and I appreciate the linkAnonymousnoreply@blogger.com