tag:blogger.com,1999:blog-33892521.post2144109764436451775..comments2023-06-22T06:08:32.457-05:00Comments on The Opinionated Marketers: Swag OffJohn Whitesidehttp://www.blogger.com/profile/11043220283018147707noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-33892521.post-46658796207887373192007-09-21T09:56:00.000-05:002007-09-21T09:56:00.000-05:00For a trade show display to offer value to the cus...For a trade show display to offer value to the customer, they have to put themselves in the shoes of both the interested audience and the "casual" audience, like yourself. Creating a "free" experience that further entices the audience to find out more is rare, but ultimately very effective.Anonymousnoreply@blogger.com